Category Archives: Health


Two years ago, we were tasked with branding and promoting a new program for Health Canada about environmental health hazards …


People who think they are immune to marketing wiles, and consider themselves completely rational consumers, would do well to read the book. It not only talks about the power of storytelling to help recall the past accurately, but also shows how our storytelling minds can be made to play tricks on us by making us think stories we heard actually happened to us.

Go To Top