Engaging with Members: How the College of Family Physicians of Canada is acing it

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Category Archives: Health

Want to be remembered? Learn the science of storytelling


People who think they are immune to marketing wiles, and consider themselves completely rational consumers, would do well to read the book. It not only talks about the power of storytelling to help recall the past accurately, but also shows how our storytelling minds can be made to play tricks on us by making us think stories we heard actually happened to us.