Category Archives: Celebrity Endorsement

Why social media marketers should march to the beat of Chris Frantz


Will Chris’ daily time commitment to making a few posts and chatting with new friends sell more tickets or albums than not putting himself out there? I certainly assume so. But that’s not the point. What Chris has really achieved is what social media music marketers should really be reaching for: he is relevant and real, and people give a damn what he’s up to these days. And that, in our heavily media-filtered world, is priceless.

Chris and his musical partner/wife Tina Weymouth. Via performermag.com